A Researchscape survey for GE was used to help market a new mode for ovens, Turkey Mode. The study, conducted online from October 8 to 14, 2021, asked 1,254 U.S. adults aged 25 to 64 their habits and tendencies when preparing the big Thanksgiving day meal. GE Appliances “will push the first software update of its kind today to existing owners of select WiFi-enabled ovens and ranges: Turkey Mode. Turkey Mode cooks a perfectly juicy and tender turkey eliminating the stress of adjusting the temperature and checking the progress of the bird. By letting the technology play sous-chef, users can spend less time frantically checking their turkey and monitor temperature in real-time through the app or LCD screen. On top of that, users with LCD screens on their appliances can set the mood for fall with customizable autumn-themed wallpapers complete with Thanksgiving facts and outdoor temperatures. Best of all, the Turkey Mode is complete with an audible ‘Gobble, Gobble’ when the bird is ready to serve,” as reported in BusinessWire, WFMZ and at the GE Appliances website.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.