How CDP is Defining Marketing Technology

by Jeffrey Henning | Nov 10, 2020 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys

Martechcube notes a survey we conducted, in which we discovered that one third of marketers claim that access to data is an issue when it comes to personalizing their advertisements. This is an important factor with the growing use of the Customer Data Platform in the...

Health Crisis Makes Digital Readiness a Priority

by Jeffrey Henning | Nov 10, 2020 | B2B Surveys, Employee Surveys, In the News, Real Estate Surveys

We conducted a survey for States Title to discover the current and future needs of the real estate industry. We surveyed 256 real estate professionals across the industry in the fields of lenders, real estate agents, and title agents. The survey was conducted online...

Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

by Jeffrey Henning | Jul 23, 2020 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Travel Surveys

Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a...

TCI Launches Third Annual Women’s Leadership in MA Impact Study

by Jeffrey Henning | Jun 18, 2020 | B2B Surveys, Employee Surveys, In the News

“TCI’s Women’s Leadership Study continues to inform our work to develop young women, encourage women to advance in their fields and to support women in leadership,” said Sandi Fenwick, chief executive officer at Boston Children’s Hospital. “We still can do so much...

Key Challenges With Personalized Marketing And How To Overcome Them

by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, Employee Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys

…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has...

Marketers Are Starting to “Get” the Real Benefits of Personalization

by Jeffrey Henning | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...