by Jeffrey Henning | Nov 9, 2011 | Blog
Bruce Bueno de Mesquita, a professor with New York University and Stanford and author of The Predictioneer’s Game: Using the Logic of Brazen Self-Interest to See and Shape the Future, discussed wht makes organizations work at TMRE 2011. “Surprising, sad truths”...
by Jeffrey Henning | Nov 8, 2011 | Blog
Sheena Iyengar, author of The Art of Choosing, was the morning keynote at TMRE 2011. Sheena’s book was one of the top 10 business books on Amazon in 2010. Her topic was the most pressing problem related to choices in the modern world, a problem known by many...
by Jeffrey Henning | Nov 8, 2011 | Blog
Matt Warta of GutCheck and Katy Thomas, PhD, of (R)evolution presented at TMRE 2011. Matt says that we are in the “early innings” of online qualitative research. The intersection of Internet adoption and affordable technology leads to incredible innovation: In 2000,...
by Jeffrey Henning | Nov 4, 2011 | Blog
Of the 805 unique links shared on #MRX last week, here are 5 of the most retweeted. 30+ New Buzz words and concepts emerging from ESOMAR 3D conference – For you stimulation junkies, Jon Puleston of GMI has prepared a glossary of 36 words and concepts that emerged from...
by Jeffrey Henning | Nov 3, 2011 | Blog
Ian Ralph of Marketing Sciences talked about the rise of the digital consumer at the NewMR Virtual Festival, discussing how new ways to shop require new ways to research: Who is the digital shopper? The digital shopper “is a savvy consumer who uses all of the...
by Jeffrey Henning | Nov 3, 2011 | Blog
Mark posed a question, “Are your markets shaped by independent or social choice? …by what goes on between people or between their ears?” The awareness of the role of social influence is growing in our understanding of markets. Mark’s latest...
