by Jeffrey Henning | Nov 3, 2011 | Blog
David Penn of Conquest presented “Neuromania: Why We Need to Re-humanize Research” at the NewMR Virtual Festival. “You’ve probably heard of neuroscience and neuromarketing. As for neuromania, you probably haven’t heard of that.” Some definitions: Neuroscience is “the...
by Jeffrey Henning | Nov 3, 2011 | Blog
At the NewMR Virtual Festival, Rosie Campbell of Campbell Keegan presented “The Case of the Dead Cat: Curiosity not to Blame”.In this murder case, Curiosity is not a suspect but is in fact a hero of the tale! “What seems to be the problem? As...
by Jeffrey Henning | Nov 2, 2011 | Blog
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary for new market research. As with my NewMR presentation, Alistair was a defender of surveys. “Survey are simple...
by Jeffrey Henning | Nov 2, 2011 | Blog
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears that many researchers tried it when it was new and might have had a bad experience with it. Unfortunately, online qual has...
by Jeffrey Henning | Oct 27, 2011 | Blog
At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee and Legal Committee Annie Pettit, of Research Now Manilla Austin, of Communispace Reg Baker, of Market Strategies...
by Jeffrey Henning | Oct 27, 2011 | Blog
Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled people to understand ancient scripts, as the same message was written in the stone in three languages. Michel Foucault was...
