by Jeffrey Henning | Nov 2, 2011 | Blog
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary for new market research. As with my NewMR presentation, Alistair was a defender of surveys. “Survey are simple...
by Jeffrey Henning | Nov 2, 2011 | Blog
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears that many researchers tried it when it was new and might have had a bad experience with it. Unfortunately, online qual has...
by Jeffrey Henning | Oct 27, 2011 | Blog
Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011 in Miami. “The business of influence is broken,” Philip argues. What does he mean by influence? “You...
by Jeffrey Henning | Oct 27, 2011 | Blog
Brian Cooper of TNS North America and Amy Janis of Yahoo! discussed their research into the digital lives of women around the world. Three questions that their research answered: What are the online behavioral differences between men and women? Half of women’s...
by Jeffrey Henning | Oct 27, 2011 | Blog
In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future social media analysis. What is netnography? “Netnography uses natural occurring and openly accessible consumer...
by Jeffrey Henning | Oct 27, 2011 | Blog
Alastair Gordon of Gordon & McCallum presented at ESOMAR 3D 2011 on facial recognition, a basic human skill that helps us understand one another’s emotional states. Research has a problem measuring the subtleties, especially for emotions. Facial recognition...
