by Jeffrey Henning | Nov 3, 2011 | Blog
Mark posed a question, “Are your markets shaped by independent or social choice? …by what goes on between people or between their ears?” The awareness of the role of social influence is growing in our understanding of markets. Mark’s latest...
by Jeffrey Henning | Nov 3, 2011 | Blog
David Penn of Conquest presented “Neuromania: Why We Need to Re-humanize Research” at the NewMR Virtual Festival. “You’ve probably heard of neuroscience and neuromarketing. As for neuromania, you probably haven’t heard of that.” Some definitions: Neuroscience is “the...
by Jeffrey Henning | Nov 3, 2011 | Blog
At the NewMR Virtual Festival, Rosie Campbell of Campbell Keegan presented “The Case of the Dead Cat: Curiosity not to Blame”.In this murder case, Curiosity is not a suspect but is in fact a hero of the tale! “What seems to be the problem? As...
by Jeffrey Henning | Nov 2, 2011 | Blog
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary for new market research. As with my NewMR presentation, Alistair was a defender of surveys. “Survey are simple...
by Jeffrey Henning | Nov 2, 2011 | Blog
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears that many researchers tried it when it was new and might have had a bad experience with it. Unfortunately, online qual has...
by Jeffrey Henning | Oct 27, 2011 | Blog
“Since the majority of money spent on market researh is spent on de-contextualised market research – which is essentially asking people to make a theoretical decision – how much predictive value does this really have?” – Rory Sutherland...
