by Jeffrey Henning | Nov 8, 2011 | Blog
Sheena Iyengar, author of The Art of Choosing, was the morning keynote at TMRE 2011. Sheena’s book was one of the top 10 business books on Amazon in 2010. Her topic was the most pressing problem related to choices in the modern world, a problem known by many...
by Jeffrey Henning | Nov 4, 2011 | Blog
Of the 805 unique links shared on #MRX last week, here are 5 of the most retweeted. 30+ New Buzz words and concepts emerging from ESOMAR 3D conference – For you stimulation junkies, Jon Puleston of GMI has prepared a glossary of 36 words and concepts that emerged from...
by Jeffrey Henning | Nov 3, 2011 | Blog
At the NewMR Virtual Festival, Rosie Campbell of Campbell Keegan presented “The Case of the Dead Cat: Curiosity not to Blame”.In this murder case, Curiosity is not a suspect but is in fact a hero of the tale! “What seems to be the problem? As...
by Jeffrey Henning | Nov 3, 2011 | Blog
Ian Ralph of Marketing Sciences talked about the rise of the digital consumer at the NewMR Virtual Festival, discussing how new ways to shop require new ways to research: Who is the digital shopper? The digital shopper “is a savvy consumer who uses all of the...
by Jeffrey Henning | Nov 3, 2011 | Blog
Mark posed a question, “Are your markets shaped by independent or social choice? …by what goes on between people or between their ears?” The awareness of the role of social influence is growing in our understanding of markets. Mark’s latest...
by Jeffrey Henning | Nov 3, 2011 | Blog
David Penn of Conquest presented “Neuromania: Why We Need to Re-humanize Research” at the NewMR Virtual Festival. “You’ve probably heard of neuroscience and neuromarketing. As for neuromania, you probably haven’t heard of that.” Some definitions: Neuroscience is “the...
