by Jeffrey Henning | Nov 3, 2011 | Blog
Mark posed a question, “Are your markets shaped by independent or social choice? …by what goes on between people or between their ears?” The awareness of the role of social influence is growing in our understanding of markets. Mark’s latest...
by Jeffrey Henning | Nov 3, 2011 | Blog
David Penn of Conquest presented “Neuromania: Why We Need to Re-humanize Research” at the NewMR Virtual Festival. “You’ve probably heard of neuroscience and neuromarketing. As for neuromania, you probably haven’t heard of that.” Some definitions: Neuroscience is “the...
by Jeffrey Henning | Nov 2, 2011 | Blog
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary for new market research. As with my NewMR presentation, Alistair was a defender of surveys. “Survey are simple...
by Jeffrey Henning | Nov 2, 2011 | Blog
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears that many researchers tried it when it was new and might have had a bad experience with it. Unfortunately, online qual has...
by Jeffrey Henning | Oct 27, 2011 | Blog
Brian Cooper of TNS North America and Amy Janis of Yahoo! discussed their research into the digital lives of women around the world. Three questions that their research answered: What are the online behavioral differences between men and women? Half of women’s...
by Jeffrey Henning | Oct 27, 2011 | Blog
In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future social media analysis. What is netnography? “Netnography uses natural occurring and openly accessible consumer...
