by Jeffrey Henning | Oct 27, 2011 | Blog
In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future social media analysis. What is netnography? “Netnography uses natural occurring and openly accessible consumer...
by Jeffrey Henning | Oct 27, 2011 | Blog
Alastair Gordon of Gordon & McCallum presented at ESOMAR 3D 2011 on facial recognition, a basic human skill that helps us understand one another’s emotional states. Research has a problem measuring the subtleties, especially for emotions. Facial recognition...
by Jeffrey Henning | Oct 27, 2011 | Blog
Annie Pettit of Conversition, in a presentation at ESOMAR 3D 2011, set out to demonstrate that you can use social media to prove more people like bank fees than cookies. All you have to do is get the analysis wrong by making some common mistakes. When designing social...
by Jeffrey Henning | Oct 27, 2011 | Blog
Bernie Malinoff of Element54 discussed at ESOMAR 3D 2011 the implications of Flash and gamification interfaces on market research online survey design. While research firms have introduced interactive technology based on the premise that online surveys are boring and...
by Jeffrey Henning | Oct 27, 2011 | Blog
“Since the majority of money spent on market researh is spent on de-contextualised market research – which is essentially asking people to make a theoretical decision – how much predictive value does this really have?” – Rory Sutherland...
by Jeffrey Henning | Oct 27, 2011 | Blog
At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee and Legal Committee Annie Pettit, of Research Now Manilla Austin, of Communispace Reg Baker, of Market Strategies...
