by Jeffrey Henning | May 15, 2012 | Blog
John Hodgson, direct of Innovation Pipeline Management at The Coca-Cola Company, shared his views on balancing multiple innovation needs at the Portfolio Optimization Summit at the Front End of Innovation today in Orlando. “You’re listening to someone who has works...
by Jeffrey Henning | Jan 31, 2012 | Blog
Paul Dumbowsky of Idea Vibes discussed crowdsourcing for innovation at the Online Research Methods conference in London last week. Why is crowdsourcing important? Paul quoted Yochai Benkler of Harvard: “The world is becoming too fast, too complex and too networked for...
by Jeffrey Henning | Jan 26, 2012 | Blog
Paul Child of Join the Dots presented an EasyJet case study at the Online Research Methods conference this morning in London. He began by quoting Claude Debussey: “Music is the space between the notes.” Similarly, a community is much more than the topics or questions...
by Jeffrey Henning | Jan 17, 2012 | Blog
Here is a list of the in-person market research and technology conferences you should consider attending this year. 1/25 NET GAIN 6.0 Toronto 1/26 Online Research Methods London 2/7-8 Pharma Market Research Conference Parsippany 2/27-20 IIR Front End of Innovation...
by Jeffrey Henning | Jan 16, 2012 | Blog
raditionally it doesn’t matter whether you are the first or last respondent to take a survey. What you see is a function of how you answer the questions. But an increasing number of surveys leverage input from the crowd to shape the experience of subsequent...
by Jeffrey Henning | Dec 31, 2011 | Blog
We’re counting down the Top 10 posts of 2011 on “Innovation Evolved”. Originally published June 6, here’s #1 on the countdown! Because focus groups still represent the majority of revenue for qualitative research, they are a ripe target for...
