Coming in 49th of the Researchscape 50, the most mentioned sites on the #MRX Twitter channel is Neal Cole’s Tumblr site, “Myth Buster”, proving that a company brand and a quantity of posts are optional when it comes to creating quality content valued by market researchers. Neal is a corporate researcher blogging about his own experiences. Some top posts of the 17 that he wrote in the past year: The Psychology of Loss!, The Myth of Consumer Rationality! and Do Companies Care About the Quality of Market Research?
Top 10 Posts
- When and How to Use Bipolar Scales
- Pros and Cons of Including Partial Responses to Surveys
- 12 Types of Non-Probability Sampling
- Is the Ideal Survey Length 20 Minutes?
- Sports Superstitions: Silly Superstitions of Others
- Rating Scales to use when Writing Surveys
- The Case for 5-Point Unipolar Scales
- Asking About Race and Ethnicity
- Sample Matching
- Weighting Survey Results
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