Coming in 49th of the Researchscape 50, the most mentioned sites on the #MRX Twitter channel is Neal Cole’s Tumblr site, “Myth Buster”, proving that a company brand and a quantity of posts are optional when it comes to creating quality content valued by market researchers. Neal is a corporate researcher blogging about his own experiences. Some top posts of the 17 that he wrote in the past year: The Psychology of Loss!, The Myth of Consumer Rationality! and Do Companies Care About the Quality of Market Research?

Read Neal’s blog

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.