Coming in 48th of the Researchscape 50, the most mentioned sites on the #MRX Twitter channel is Reg Baker’s blog, “The Survey Geek”, subtitled “Things I read and hear about how to do surveys better”. Reg recently retired from his position as president and COO of Market Strategies International, the 18th largest firm on the Honomichl 50, for which he continues to do some consulting.
Some of Reg’s top posts from the past year:
- Accuracy of US election polls
- Measuring the right stuff [on the correlation of usability and satisfaction]
- Representativiteit is dood, lang leve representativiteit! [Representativeness is dead, long live representativeness!]
Read Reg’s blog
Related
Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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