by Jeffrey Henning | Jan 28, 2014 | Blog
Before I head off to my first conference of 2014, NetGain 8.0 in Toronto, I decided to look back on some of the great presentations I saw last year – presentations that stuck with me, and later had me referring back to my notes. Here’s my personal Top 10 research...
by Jeffrey Henning | Jan 15, 2014 | Blog
Here are some of the 2014 market research conferences on our radar. January 23 The Creativity Lab – Science MRS London January 29 Media Insights & Engagement Conference IIR Coconut Grove, FL January 29 Private Placements Industry Forum 2014 IIR Turnberry Isle...
by Jeffrey Henning | Jan 5, 2014 | Blog
This year’s Festival of NewMR concluded with a live debate on “What’s Hot in 2014?” Much of it looked at where we are, and I’ve already written about the discussion of what was hot in 2013 – online communities. In a positive sign, in a...
by Jeffrey Henning | Dec 31, 2013 | Blog
A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that these survey authors did. 10. Make sure your choices match the question. 9. Double-check the labels on your scale. 8....
by Jeffrey Henning | Dec 27, 2013 | Blog
James apologized for taking the air out of the room, but said that the pace and scale of disruption were changing consumer industries so rapidly that businesses were rushing to keep up, and as a result would change consumer insight as well. The old objections to...
by Jeffrey Henning | Dec 26, 2013 | Blog
Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to “solve for acceleration — the acceleration in the rate of change in business, society and consumer demands.” To do this,...
