by Jeffrey Henning | Feb 6, 2014 | Blog
At last week’s Net Gain 8.0 conference in Toronto, Bernie Malinoff, president of Element54, encouraged researchers to think more about change. But the challenge, of course, is anticipating meaningful change, while ignoring fads. “Shiny and new” doesn’t equal...
by Jeffrey Henning | Feb 4, 2014 | Blog
Last week, GreenBook announced the publication of the 14th edition of the GreenBook Research Industry Trends report, based on a survey of 2,229 researchers from across the US, Europe and Latin America. As in past studies, the split was roughly 80% suppliers/20%...
by Jeffrey Henning | Jan 31, 2014 | Blog
Pretty busy here. Where I used to carefully write a questionnaire, run a pre-test, run a pilot and then launch – now I have to get it all right the first time. Where I used to think carefully about the results over a few weeks, discuss them with co-workers, let them...
by Jeffrey Henning | Jan 29, 2014 | Blog
What’s the formula that turns a brand’s research into consumer intimacy? A new case study from Warc argues that this is the wrong question to ask. Rather that consumer intimacy can’t be achieved by the numbers or by the rules. It requires cultivating...
by Jeffrey Henning | Jan 28, 2014 | Blog
Before I head off to my first conference of 2014, NetGain 8.0 in Toronto, I decided to look back on some of the great presentations I saw last year – presentations that stuck with me, and later had me referring back to my notes. Here’s my personal Top 10 research...
by Jeffrey Henning | Jan 15, 2014 | Blog
Here are some of the 2014 market research conferences on our radar. January 23 The Creativity Lab – Science MRS London January 29 Media Insights & Engagement Conference IIR Coconut Grove, FL January 29 Private Placements Industry Forum 2014 IIR Turnberry Isle...
