by Jeffrey Henning | Feb 7, 2014 | Blog
Google describes its 1- or 2-question surveys as “microsurveys” and RIWI calls its 3- to 7-question surveys “Nano-Surveys™”. When Google Consumer Surveys recently rolled out a new 10-question format, it decided to call them “Full surveys”. This seems like hyperbole,...
by Jeffrey Henning | Feb 7, 2014 | Blog
The 14th edition of the GreenBook Research Industry Trends report was published last week, reviewing findings from a survey of 2,229 researchers around the world: 1,786 suppliers and 443 clients. Key topics included which research methodologies are used and...
by Jeffrey Henning | Feb 6, 2014 | Blog
At last week’s Net Gain 8.0 conference in Toronto, Bernie Malinoff, president of Element54, encouraged researchers to think more about change. But the challenge, of course, is anticipating meaningful change, while ignoring fads. “Shiny and new” doesn’t equal...
by Jeffrey Henning | Feb 4, 2014 | Blog
Last week, GreenBook announced the publication of the 14th edition of the GreenBook Research Industry Trends report, based on a survey of 2,229 researchers from across the US, Europe and Latin America. As in past studies, the split was roughly 80% suppliers/20%...
by Jeffrey Henning | Jan 31, 2014 | Blog
Pretty busy here. Where I used to carefully write a questionnaire, run a pre-test, run a pilot and then launch – now I have to get it all right the first time. Where I used to think carefully about the results over a few weeks, discuss them with co-workers, let them...
by Jeffrey Henning | Jan 29, 2014 | Blog
What’s the formula that turns a brand’s research into consumer intimacy? A new case study from Warc argues that this is the wrong question to ask. Rather that consumer intimacy can’t be achieved by the numbers or by the rules. It requires cultivating...
