This year’s Festival of NewMR concluded with a live debate on “What’s Hot in 2014?” Much of it looked at where we are, and I’ve already written about the discussion of what was hot in 2013 – online communities. In a positive sign, in a survey of 70 attendees of the webinar, 39% said that “2014 will be better for MR than 2013,” compared to just 14% who said it would not be as good. For many, the economy is improving, and the research industry along with it.
Read more at Gut Check
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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