Marketing VPs vs. Aliens: Gamification Phones Home

by | Dec 25, 2013 | Blog

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is...

Is the Ideal Survey Length 20 Minutes?

by | Dec 24, 2013 | Blog

As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. The session moderator – John Bremer, the chief research officer of Toluna – began by discussing the...

Respondents as Robots

by | Dec 23, 2013 | Blog

Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, prospects, and employees as automatons with total...

Where Do Market Research Ideas Come From?

by | Dec 20, 2013 | Blog

Part of NewMR’s mission is to be at the boundaries of new ideas. To that end, NewMR, in partnership with Greenbook Blog and Research Access, surveyed 125 market researchers about sources of inspiration and change for the industry: Where do market research ideas come...

Online Research Communities are a Highlight of 2013

by | Dec 17, 2013 | Blog

The Festival of NewMR is an annual virtual conference, with webinars scheduled throughout many different times to reach a global audience. This year’s Festival concluded Friday with a live discussion with Ray Poynter, the founder of NewMR; Lenny Murphy,...