by Jeffrey Henning | Dec 23, 2013 | Blog
Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, prospects, and employees as automatons with total...
by Jeffrey Henning | Dec 22, 2013 | Blog
Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market research in last week’s GreenBook webinar, “Researching Like It’s the 1990’s? Get Agile and Leap to 2013″. The on-demand...
by Jeffrey Henning | Dec 20, 2013 | Blog
Part of NewMR’s mission is to be at the boundaries of new ideas. To that end, NewMR, in partnership with Greenbook Blog and Research Access, surveyed 125 market researchers about sources of inspiration and change for the industry: Where do market research ideas come...
by Jeffrey Henning | Dec 17, 2013 | Blog
The Festival of NewMR is an annual virtual conference, with webinars scheduled throughout many different times to reach a global audience. This year’s Festival concluded Friday with a live discussion with Ray Poynter, the founder of NewMR; Lenny Murphy,...
by Jeffrey Henning | Dec 10, 2013 | Blog
At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of...
by Jeffrey Henning | Dec 6, 2013 | Blog
Ray Poynter, author of The Handbook of Online and Social Media Research, this week presented his fourth annual Festival of NewMR, a global series of webinars staggered around the clock to make sure that participants from all over the world could participate. This...
