by Jeffrey Henning | Dec 31, 2013 | Blog
A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that these survey authors did. 10. Make sure your choices match the question. 9. Double-check the labels on your scale. 8....
by Jeffrey Henning | Dec 27, 2013 | Blog
James apologized for taking the air out of the room, but said that the pace and scale of disruption were changing consumer industries so rapidly that businesses were rushing to keep up, and as a result would change consumer insight as well. The old objections to...
by Jeffrey Henning | Dec 26, 2013 | Blog
Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to “solve for acceleration — the acceleration in the rate of change in business, society and consumer demands.” To do this,...
by Jeffrey Henning | Dec 25, 2013 | Blog
At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is...
by Jeffrey Henning | Dec 24, 2013 | Blog
As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. The session moderator – John Bremer, the chief research officer of Toluna – began by discussing the...
by Jeffrey Henning | Dec 23, 2013 | Blog
Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, prospects, and employees as automatons with total...
