Pretty busy here. Where I used to carefully write a questionnaire, run a pre-test, run a pilot and then launch – now I have to get it all right the first time. Where I used to think carefully about the results over a few weeks, discuss them with co-workers, let them percolate and come up with an original analysis – now I have to bang them out and move on to the next project.

Read more at Vue, the magazine of the Marketing Research and Intelligence Association.