by Jeffrey Henning | Oct 1, 2014 | Blog
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in Columbia found that combining old and new research methods offers a better understanding of consumer behavior, he reported at...
by Jeffrey Henning | Sep 29, 2014 | Blog
At the Marketing Research Association’s recent Corporate Researchers Conference, Stephen Paton (@StephenGPaton) of AGL, an Australian power company, shared his experiences with Behavioral Economics (BE). For Stephen, BE is critical to differentiating the research he...
by Jeffrey Henning | Sep 24, 2014 | Blog
Rachelle Petusky of Cox Automotive and Colleen Harris of MarketVision Research shared their experiences with agile market research at the Marketing Research Association’s Corporate Researcher Conference in Chicago this week. When AutoTrader’s development team said...
by Jeffrey Henning | Sep 22, 2014 | Blog
The fourth annual Corporate Researchers Conference from the Marketing Research Association proved why it has become a premier event for corporate researchers, with extensive content curated by and for corporate researchers. Eyes were on the future, with presenters...
by Jeffrey Henning | Sep 8, 2014 | Blog
As I get ready to attend the Corporate Researchers Conference next week, I’m bracing myself for the inevitable lament from researchers that they don’t have “a seat at the table”—a place of influence with senior executives. They feel they aren’t getting the respect...
by Jeffrey Henning | Sep 4, 2014 | Blog
Too often data is dressed up in ways that distract from the underlying message. Take this infographic about donations to fight diseases vs. the annual mortality rate for those diseases: The first problem with it is that you have to look in three places to understand...
