Here are our most-read Research Access articles in September, including all 4 recaps of presentations from the MRA’s Corporate Researchers Conference:
- Surveys a Century From Now
- Boring Charts Are Often the Most Informative
- After Its Initial Success, Agile Research Spread Throughout the Company [CRC]
- General Mills Market Research Goes Mobile and Beyond by Julie Kurd [CRC]
- Too Much Data Is Not the Problem by Annie Pettit
- Growing the Market Research Function Using Behavioral Economics [CRC]
- 6 Ways Market Researchers Can Use Social Media Analytics by Greg Timpany
- NPS Requires Much Larger Sample Sizes Than Alternatives by Randy Hanson
- From Market Researcher to Customer Experience Leader [CRC]
- 8 Customer Insights That Drive Growth by Chris Holt
#MRX Most Shared
And from across the Internet, the Top 5 most shared #MRX articles of the month…
- State of the Nation: Survey for Joseph Rowntree Reform Trust – An Ipsos MORI Omnibus face-to-face survey found that:
- 62% of 2,008 Britons 15 and up believe that government power in Britain is too centralized
- 65% would reduce the power of Parliament
- 50% are in favor of a new voting system based on proportional representation.
- 7 out of 10 travellers want to enrich their understanding of the world and have unique experiences – Another Ipsos MORI survey, this one of over 50,000 TripAdvisor users, looked at the psychology of travel choices:
- 71% said “enhancing perspective” is one of their primary motivations for travel choices
- 62% cite “liberation”
- 47% cite “immersion”
- another 47% cite “relationships”
- Research that sparks – InSites Consulting addresses the myth that “Only expert users can help us detect insights.”
- Why democratizing your brand is good for business – Ray Poynter of Vision Critical writes:
- “Democratizing a brand generates business benefits.
- “Customers are the last, good competitive advantage.
- “Involving the customer involves a range of approaches.”
- Population with higher education: Which countries have the highest rates? – Euromonitor has combined primary and secondary research to estimate education rates by country.