Most Read

Here are our most-read Research Access articles in September, including all 4 recaps of presentations from the MRA’s Corporate Researchers Conference:

  1. Surveys a Century From Now
  2. Boring Charts Are Often the Most Informative
  3. After Its Initial Success, Agile Research Spread Throughout the Company [CRC]
  4. General Mills Market Research Goes Mobile and Beyond by Julie Kurd [CRC]
  5. Too Much Data Is Not the Problem by Annie Pettit
  6. Growing the Market Research Function Using Behavioral Economics [CRC]
  7. 6 Ways Market Researchers Can Use Social Media Analytics by Greg Timpany
  8. NPS Requires Much Larger Sample Sizes Than Alternatives by Randy Hanson
  9. From Market Researcher to Customer Experience Leader [CRC]
  10. 8 Customer Insights That Drive Growth by Chris Holt


#MRX Most Shared

And from across the Internet, the Top 5 most shared #MRX articles of the month…

  1. State of the Nation: Survey for Joseph Rowntree Reform Trust – An Ipsos MORI Omnibus face-to-face survey found that:
    • 62% of 2,008 Britons 15 and up believe that government power in Britain is too centralized
    • 65% would reduce the power of Parliament
    • 50% are in favor of a new voting system based on proportional representation.
  2. 7 out of 10 travellers want to enrich their understanding of the world and have unique experiences – Another Ipsos MORI survey, this one of over 50,000 TripAdvisor users, looked at the psychology of travel choices:
    • 71% said “enhancing perspective” is one of their primary motivations for travel choices
    • 62% cite “liberation”
    • 47% cite “immersion”
    • another 47% cite “relationships”
  3. Research that sparks – InSites Consulting addresses the myth that “Only expert users can help us detect insights.”
  4. Why democratizing your brand is good for business – Ray Poynter of Vision Critical writes:
    • “Democratizing a brand generates business benefits.
    • “Customers are the last, good competitive advantage.
    • “Involving the customer involves a range of approaches.”
  5. Population with higher education: Which countries have the highest rates? – Euromonitor has combined primary and secondary research to estimate education rates by country.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.