by Jeffrey Henning | Aug 29, 2014 | Blog
In a post entitled “No more surveys in 16 years?” Ray Poynter writes: Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference...
by Jeffrey Henning | Aug 22, 2014 | Blog
It began with a simple tweet: Who are the 10 most influential #MRX #NewMR #ESOMAR #AMSRS #MRIA Tweeters at the moment? Please shout out names and RT – My call: @lennyism — RayPoynter (@RayPoynter) July 9, 2014 Ray conducted his own analysis, received four different...
by Jeffrey Henning | Aug 8, 2014 | Blog
If you’ve ever tried to pitch a non-probability PR survey to The New York Times, they’ve said no, saying that it is not representative. (Pro tip: Pitch op-ed columnists and bloggers, as Google Consumer Surveys did successfully with Paul Krugman.) Given this, many of...
by Jeffrey Henning | Aug 7, 2014 | Blog
It’s easy to ignore research on research in favor of past practices. That’s why I teamed up with QuestionPro to create this video walking people through best practices for interval rating scales. Read more at Green Book
by Jeffrey Henning | Jul 25, 2014 | Blog
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have...
by Jeffrey Henning | Jun 25, 2014 | Blog
At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved insights for their own sake. But insights aren’t enough. Market research needs to “find out how [consumers] decide and...
