by Jeffrey Henning | Aug 8, 2014 | Blog
If you’ve ever tried to pitch a non-probability PR survey to The New York Times, they’ve said no, saying that it is not representative. (Pro tip: Pitch op-ed columnists and bloggers, as Google Consumer Surveys did successfully with Paul Krugman.) Given this, many of...
by Jeffrey Henning | Aug 7, 2014 | Blog
It’s easy to ignore research on research in favor of past practices. That’s why I teamed up with QuestionPro to create this video walking people through best practices for interval rating scales. Read more at Green Book
by Jeffrey Henning | Jul 25, 2014 | Blog
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have...
by Jeffrey Henning | Jun 25, 2014 | Blog
At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved insights for their own sake. But insights aren’t enough. Market research needs to “find out how [consumers] decide and...
by Jeffrey Henning | Jun 16, 2014 | Blog
At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed...
by Jeffrey Henning | Jun 12, 2014 | Blog
At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. With Big Data, text analytics, sentiment...
