by Jeffrey Henning | Jun 24, 2015 | Blog
It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of Parallel Futures, a market-research recruitment firm in Baltimore, about the demand for qualitative researchers. Q:...
by Jeffrey Henning | Jun 15, 2015 | Blog
Ray Poynter argues that the long survey will be replaced by ongoing discussions, by in-the-moment research, and by observational data. I think it is far more likely that the long survey will be replaced by another type of survey instead. This will be much less of a...
by Jeffrey Henning | Jun 11, 2015 | Blog
As a GRIT partner, we are proud to announce the latest edition of the GreenBook Research Industry Trends Report, the leading and most comprehensive survey of the market research industry. This report uses data collected in Q1-Q2 of 2015. While the report still tracks...
by Jeffrey Henning | Jun 4, 2015 | Blog
In an inspiring and wide-ranging keynote address to kick off the MRA’s ISC conference, Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, discussed how we are often victims of our own success. The life span of a Fortune 500 company in...
by Jeffrey Henning | Jun 4, 2015 | Blog
At last week’s NEMRA Spring 2015 conference in Massachusetts, Kelley Styring of Insightfarm shared four ways to generate greater awareness of research results, whether within an organization (for corporate researchers), within a client’s organization (for research...
by Jeffrey Henning | Jun 2, 2015 | Blog
Megan Daniels, a vice president with Phoenix Marketing International, shared four common problems with normative databases at the annual spring NEMRA conference last week. Norms are typically used to compare the results of a survey to: whether for a concept test or an...
