by Jeffrey Henning | Jun 11, 2015 | Blog
As a GRIT partner, we are proud to announce the latest edition of the GreenBook Research Industry Trends Report, the leading and most comprehensive survey of the market research industry. This report uses data collected in Q1-Q2 of 2015. While the report still tracks...
by Jeffrey Henning | Jun 4, 2015 | Blog
In an inspiring and wide-ranging keynote address to kick off the MRA’s ISC conference, Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, discussed how we are often victims of our own success. The life span of a Fortune 500 company in...
by Jeffrey Henning | Jun 4, 2015 | Blog
At last week’s NEMRA Spring 2015 conference in Massachusetts, Kelley Styring of Insightfarm shared four ways to generate greater awareness of research results, whether within an organization (for corporate researchers), within a client’s organization (for research...
by Jeffrey Henning | Jun 2, 2015 | Blog
Megan Daniels, a vice president with Phoenix Marketing International, shared four common problems with normative databases at the annual spring NEMRA conference last week. Norms are typically used to compare the results of a survey to: whether for a concept test or an...
by Jeffrey Henning | May 21, 2015 | Blog
In a webinar today, Annie Pettit, the chief research officer of Peanut Labs, shared 10 tips to make better use of survey sampling. 1. Have a SMART objective. Annie advocates setting a goal that is S.M.A.R.T.: Specific, Measurable, Attainable, Relevant, and...
by Jeffrey Henning | May 19, 2015 | Blog
We asked GRIT participants to select a few voluntary questions to answer pertaining to their views on the short and long-term changes in the industry. For one of those questions respondents were asked, “If market researchers want to be successful in 30 years, the one...
