by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference, Scott Lazarczyk and Manvir Kalsi of Samsung discussed Samsung’s innovation journey. Samsung needed a common process for innovation, research, and commercialization for the North American markets....
by Jeffrey Henning | Oct 6, 2015 | Blog
Bob Cuneo of Brädo Creative Insight transformed his ad agency into a marketing research firm to more creatively meet client needs through better concept testing. Bob defines a concept as “a succinct representation of an idea; a positioning, advertising, or new product...
by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos, discussed how primary data can be linked with hard data streams to inform smarter decision making. The work we do to...
by Jeffrey Henning | Oct 5, 2015 | Blog
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research Association’s Corporate Researcher Conference with a keynote discussing research-driven innovation. He is an Autodesk Fellow...
by Jeffrey Henning | Oct 5, 2015 | Blog
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented research request.” To top it off, the deadline was short, there was no added budget, and the team has four full-time...
by Jeffrey Henning | Oct 5, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of icanmakeitbetter discussed “how moving from a project-based insights organization to a process-based organization produces...
