by Jeffrey Henning | Oct 5, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of icanmakeitbetter discussed “how moving from a project-based insights organization to a process-based organization produces...
by Jeffrey Henning | Oct 5, 2015 | Blog
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research Association’s Corporate Researcher Conference with a keynote discussing research-driven innovation. He is an Autodesk Fellow...
by Jeffrey Henning | Aug 18, 2015 | Blog
Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies between two slices of qualitative research. First, we would do focus groups to understand the language of the customer and to...
by Jeffrey Henning | Jun 24, 2015 | Blog
Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, shared six paths to innovation in his recent keynote at the Market Research Association’s Insights & Strategies Conference. These paths seem especially appropriate to...
by Jeffrey Henning | Jun 24, 2015 | Blog
It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of Parallel Futures, a market-research recruitment firm in Baltimore, about the demand for qualitative researchers. Q:...
by Jeffrey Henning | Jun 15, 2015 | Blog
Ray Poynter argues that the long survey will be replaced by ongoing discussions, by in-the-moment research, and by observational data. I think it is far more likely that the long survey will be replaced by another type of survey instead. This will be much less of a...
