by Jeffrey Henning | Oct 6, 2015 | Blog
Annie Pettit, Ph.D. of Peanut Labs and Marc Alley, PRC of 1st Global had a point/counterpoint debate about the role of Big Data in market research. Annie is an industry-leading thought leader; Marc Alley is researcher who has transitioned into a role of data science....
by Jeffrey Henning | Oct 5, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of icanmakeitbetter discussed “how moving from a project-based insights organization to a process-based organization produces...
by Jeffrey Henning | Oct 5, 2015 | Blog
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research Association’s Corporate Researcher Conference with a keynote discussing research-driven innovation. He is an Autodesk Fellow...
by Jeffrey Henning | Oct 5, 2015 | Blog
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented research request.” To top it off, the deadline was short, there was no added budget, and the team has four full-time...
by Jeffrey Henning | Aug 18, 2015 | Blog
Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies between two slices of qualitative research. First, we would do focus groups to understand the language of the customer and to...
by Jeffrey Henning | Jun 24, 2015 | Blog
Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, shared six paths to innovation in his recent keynote at the Market Research Association’s Insights & Strategies Conference. These paths seem especially appropriate to...
