by Jeffrey Henning | Jan 16, 2018 | Blog
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would...
by Jeffrey Henning | Jul 31, 2017 | Blog
Guest post by Simon Locke, of Communications Match At this moment, thousands of companies are looking for and evaluating communications agencies with expertise in areas including public relations, internal communications, government relations, SEO, content and digital...
by Jeffrey Henning | Jul 18, 2017 | Blog
We work with a range of panel companies and publications, all of which have different strengths and weaknesses. Because we use third-party sources, we are objective about the quality of those sources, and data cleanse the results based on respondent behaviors....
by Jeffrey Henning | Jun 19, 2017 | Blog
New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017,...
by Jeffrey Henning | May 12, 2017 | Blog
Researchscape surveyed 100 U.S. executives regarding their organization’s experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of...
by Jeffrey Henning | May 2, 2017 | Blog
To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S. population. In our case, we may go a little overboard. We allocate 32 quota cells for each combination of age range, gender, and...
