Market Research Conference Calendar – 2019

Here are the major market research conferences on our radar. Jan 7 Excursion to CES® 2019 Insights Assocation Las Vegas Jan 21-23 2019 CEO Summit Insights Assocation Miami Jan 24 Kids & Youth Research 2019 MRS London Jan 29-31 The Media Insights & Engagement...

The Diseconomies of Scale of Survey Research

Almost anything that you wish to purchase you can purchase at a lower price per unit if you buy in greater volume. Occasionally this will even kick in on the second item with “Buy Two Get One Free” offers. Are economies of scale an iron-clad law of the market? Not,...

Four Horseman of the Retail Apocalypse

The “retail apocalypse” has been accelerating, with 11,000 U.S. stores expected to close this year, surpassing last year’s record of 105 million square feet lost. In an omnibus question fielded to 2,000 U.S. adults from May 26 to May 28, 2018, Researchscape asked...

Asking About Race and Ethnicity

Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, “Measuring Our Nation’s Diversity: Developing a Common Language...