Modular Surveys: Shorter Surveys with More Questions
Given the trend towards 8-minute surveys, how do you shorten your survey while packing in as many questions?
Given the trend towards 8-minute surveys, how do you shorten your survey while packing in as many questions?
While we use agile software development, we only recently switched to agile strategic planning.
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.
Reporters are trained to ask these key questions about survey research results.
Respondents apply a conversational frame when answering survey questions.
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.