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Thought Leadership Programs for B2B PR Professionals

Thought Leadership Programs for B2B PR Professionals

by Jeffrey Henning | Oct 18, 2024 | Blog

Thought leadership typically requires innovative thoughts. And that often comes from conducting original research.

Easier and Faster than You Think to Make News around the World

Easier and Faster than You Think to Make News around the World

by Jeffrey Henning | Sep 12, 2024 | Blog

When you want to make news around the world, consider a newsmaker survey fielded in multiple countries.

When and How to Use Bipolar Scales

When and How to Use Bipolar Scales

by Jeffrey Henning | Aug 31, 2024 | Blog

Consider using unipolar instead of bipolar scales, if possible. When keeping a bipolar scale, use newer formats.

The Myth of Margin of Error

The Myth of Margin of Error

by Jeffrey Henning | Jul 31, 2024 | Blog

Margin of error as popularly understood overstates the reliability of research results in at least three key ways, because it ignores other sources of error.

Measurement Matters: Insights from PR Council and AMEC’s Industry Survey

Measurement Matters: Insights from PR Council and AMEC’s Industry Survey

by Jeffrey Henning | Jun 7, 2024 | Blog

We surveyed agencies and brands about their measurement practices.

Setting Goals for PR Surveys

Setting Goals for PR Surveys

by Jeffrey Henning | May 7, 2024 | Blog

Goals for newsmaker surveys focus your efforts and save you time and budget. Common goals might serve either the long term or short term.

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Top 10 Posts

  • When and How to Use Bipolar Scales
  • Market Research Conference Calendar
  • Pros and Cons of Including Partial Responses to Surveys
  • The Ideal Survey Length
  • Issues with Grid Questions
  • The Case for 5-Point Unipolar Scales
  • The Case for Fully Labeled Scales
  • Oatly Asks Big Dairy to Put Its Money Where Its Mouth Is on Climate Claims
  • The Diseconomies of Scale of Survey Research
  • Video Game Player Survey: 76% of U.S. Adults Online Play Games

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