by Jeffrey Henning | Dec 12, 2018 | blog
Here are the major market research conferences on our radar. Jan 7 Excursion to CES® 2019 Insights Assocation Las Vegas Jan 21-23 2019 CEO Summit Insights Assocation Miami Jan 24 Kids & Youth Research 2019 MRS London Jan 29-31 The Media Insights & Engagement...
by Jeffrey Henning | Sep 28, 2018 | blog
Almost anything that you wish to purchase you can purchase at a lower price per unit if you buy in greater volume. Occasionally this will even kick in on the second item with “Buy Two Get One Free” offers. Are economies of scale an iron-clad law of the market? Not,...
by Jeffrey Henning | Jun 18, 2018 | blog
The “retail apocalypse” has been accelerating, with 11,000 U.S. stores expected to close this year, surpassing last year’s record of 105 million square feet lost. In an omnibus question fielded to 2,000 U.S. adults from May 26 to May 28, 2018, Researchscape asked...
by Jeffrey Henning | Jun 5, 2018 | blog
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. Awareness of Bitcoin,...
by Jeffrey Henning | May 21, 2018 | blog
Pros Respectful of all respondents’ contributions Increases the sample size for early questions Increases the reportable sample size for newsmaker surveys Reduces the bias of topic salience Cons Incompatible with quota sampling or weighting Confusing to readers when...
by Jeffrey Henning | May 8, 2018 | blog
Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, “Measuring Our Nation’s Diversity: Developing a Common Language...
