Using AI to Eliminate My Job
For 9 years, I’ve been training an AI to do my job. Sadly I couldn’t hit up the neighborhood Jawas for an off-the-shelf droid, so we have had to build our own AI. So far, I’ve broken up my job into 2,408 tasks, of which we’ve implemented 1,410. These tasks have ranged...
Improving the Respondent Experience
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of my MRII ESOMAR webinar on questionnaire design was the volume of rich responses that I get to my survey closing...
The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Market Research Conference Calendar
Here are the major market research conferences on our radar. Jan 7 Excursion to CES® 2024 Insights Assocation Las Vegas Jan 21-24 2024 CEO Summit Insights Assocation Miami Jun 7-9 Kids & Youth Research 2024 MRS London Jan 23-25 The Media Insights & Engagement...
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.