Pros and Cons of Including Partial Responses to Surveys
Our standard practice for B2B surveys and surveys of our clients’ own house lists is to include incomplete responses.
Thought Leadership Programs for B2B PR Professionals
Thought leadership typically requires innovative thoughts. And that often comes from conducting original research.
Easier and Faster than You Think to Make News around the World
When you want to make news around the world, consider a newsmaker survey fielded in multiple countries.
When and How to Use Bipolar Scales
Consider using unipolar instead of bipolar scales, if possible. When keeping a bipolar scale, use newer formats.
The Myth of Margin of Error
Margin of error as popularly understood overstates the reliability of research results in at least three key ways, because it ignores other sources of error.
Measurement Matters: Insights from PR Council and AMEC’s Industry Survey
We surveyed agencies and brands about their measurement practices.