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Consumers Want Retailers to Get More Personal
Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they...
Evergage Dives Into State Of The Personalization Space
In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their...
Blumberg Capital Survey: 72% of US Adults Rank Foreign Espionage as Top Govt Cybersecurity Concern
Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity...
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Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals
...“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson....
PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies
...The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report...
Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team
"We classified 27% of the NFL fans that we talked with are at least a little superstitious," says Jeffrey Henning who runs Researchscape, a Florida...