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The Importance of Personalization in the B2B Buying Journey
Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether...
Survey Shows Majority of Organizations Moving to Cloud or Considering Cloud Adoption
Organizations across industries are unanimously adopting the cloud, or are considering doing so, according to a new study* conducted by TriCore...
Don’t Be Shy: Explicit Customer Data Essential For CX Success
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape...
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2020 Personalization Trends Survey: Participate Today
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study [PDF] for the last...
Businesses Building AI Applications Are Shifting to Open Infrastructure
...From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are...
Personalization Results from 3 Leading Companies
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need...