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The Rise of Artificial Intelligence in Marketing
...Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done...
Building Loyalty Has Its Own Rewards
There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher...
Mindtree Survey on the Role of Chief Digital Officers
Mindtree, a leading IT services company with over 23,000 employees, has partnered with Researchscape International on a custom research project....
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Sports Superstitions: Silly Superstitions of Others
In our survey of sports superstitions, we thought that respondents would be more willing to discuss other people's superstitions than their own. In...
You’ve Got Tail: The State of the Pet Boarding and Daycare Industry
Last year, pet boarding and daycare facilities faced an onslaught of challenges from canine flu to historic flooding to organized online competition...
Researchscape International Reports Sightlines Member Satisfaction “Off the Charts” for B2B Service Providers
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member...
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HR Leaders Challenged in Addressing Employee Mental Health Needs
We recently released a study for Uprise Health, a leading digital mental health company, which found that human resources (HR) leaders are finding...
Money Tops COVID as Leading Concern for International Travelers
On behalf of Wise, we polled 2,221 U.S. and Canadian adult (age 18+) consumers in May 2022 about their attitudes towards and plans for international...
Where Does Gen Z Want to Work? Spotify, It Turns Out
We conducted the 2022 Career Interest Survey [PDF], the 13th overall, for the National Society of High School Scholars. This study of over 11,495...








