by Jeffrey Henning | Feb 14, 2017 | Blog
Recently a client asked us to do a factor analysis prior to a cluster analysis. A what before a what?! Cluster Analysis Let’s start with cluster analysis. Ray Poynter has two great introductions that he has written over the years– Five tips about segmentation in...
by Jeffrey Henning | Feb 13, 2017 | Uncategorized
Sixty percent of Americans believe they have never been a victim of cyber hacking or are unaware if they have. In fact, statistics reveal nearly the opposite is true, according to Blumberg Capital, a San Francisco based early-stage venture capital firm. Every day,...
by Jeffrey Henning | Feb 10, 2017 | B2B Surveys, Consumer Surveys, Cybersecurity Surveys, In the News, Security Surveys
Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity threat facing the U.S. government. The 2017 State of Cybersecurity survey was conducted in collaboration with...
by Jeffrey Henning | Feb 6, 2017 | Blog
For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow question-design best practices. (Castañeda, J. Alberto, Francisco Muñoz-Leiva, and Teodoro Luque. “Web Acceptance...
by Jeffrey Henning | Feb 3, 2017 | Blog
With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be taking to the field Sunday night. Toluna and Researchscape surveyed over 1,000 Americans about satisfaction with the NFL and...