by Jeffrey Henning | Jan 31, 2017 | Blog
Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies. Increasing Mobile Participation – First, over 40% of panel surveys are now taken on mobile devices, with this expected to...
by Jeffrey Henning | Jan 31, 2017 | Blog
Major changes are transforming online tracking studies, as traditional panel research becomes less representative: Increasing Mobile Participation – First, over 40% of panel surveys are now taken on mobile devices, with this expected to exceed 50% this year...
by Jeffrey Henning | Jan 24, 2017 | Blog
Surveys are a proven and effective method of generating publicity for organizations. For instance, Visa’s annual survey about prom spending has been picked up by the Washington Post, ABC News, Fortune, NPR Marketplace and dozens of local newspapers and news stations....
by Jeffrey Henning | Jan 17, 2017 | B2B Surveys, In the News, Worldwide Surveys
Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia, some companies have it figured out, but many are still struggling with...
by Jeffrey Henning | Jan 10, 2017 | Blog
Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a...
