by Jeffrey Henning | Apr 27, 2017 | Blog
With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While many watching will be satisfied with the results, not everyone can be pleased; a portion of the fans will simply not be...
by Jeffrey Henning | Apr 26, 2017 | B2B Surveys, In the News, Retail Surveys
In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Leveraging the data afforded by the online shift in retail can allow businesses to drive deeper...
by Jeffrey Henning | Apr 25, 2017 | Blog
Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best...
by Jeffrey Henning | Apr 4, 2017 | Blog
In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand...
by Jeffrey Henning | Apr 3, 2017 | In the News
The rapid development of Internet has not only transformed traditional customers into e-clients, but also gave them unlimited access to information. They can compare any offer, browse through unlimited numbers of products and ultimately pick the one that is closest to...
