by Jeffrey Henning | Feb 28, 2017 | Blog
Today, surveys are too often approached in isolation, when they should be part of a larger research design, whether making up the meat in a qual sandwich or acting as one course in a 9-course meal. One way to narrow the goal for a particular survey is to place it in...
by Jeffrey Henning | Feb 21, 2017 | Blog
Market research is often reduced to two methods: surveys and focus groups. Of these, surveys are by far the most popular, thanks to the relative ease with which they can be conducted using free editions of online survey systems. Yet the headlong rush to conduct...
by Jeffrey Henning | Feb 15, 2017 | Uncategorized
Blumberg Capital revealed findings from a recent U.S. survey that shows 60 percent of respondents believe they have never been a victim of cyber hacking or are unaware if they have. The company maintains that statistics reveal that they should be more concerned. It...
by Jeffrey Henning | Feb 14, 2017 | Blog
Recently a client asked us to do a factor analysis prior to a cluster analysis. A what before a what?! Cluster Analysis Let’s start with cluster analysis. Ray Poynter has two great introductions that he has written over the years– Five tips about segmentation in...
by Jeffrey Henning | Feb 13, 2017 | Uncategorized
Sixty percent of Americans believe they have never been a victim of cyber hacking or are unaware if they have. In fact, statistics reveal nearly the opposite is true, according to Blumberg Capital, a San Francisco based early-stage venture capital firm. Every day,...
