by Jeffrey Henning | Apr 25, 2017 | Blog
Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best...
by Jeffrey Henning | Apr 4, 2017 | Blog
In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand...
by Jeffrey Henning | Apr 3, 2017 | In the News
The rapid development of Internet has not only transformed traditional customers into e-clients, but also gave them unlimited access to information. They can compare any offer, browse through unlimited numbers of products and ultimately pick the one that is closest to...
by Jeffrey Henning | Mar 28, 2017 | Blog
For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider satisfaction. The GRIT study was an online survey fielded in Q3 and Q4 of 2016 and collecting 1,583 responses from...
by Jeffrey Henning | Mar 16, 2017 | Blog
The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the...
