by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News, Retail Surveys
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...
by Jeffrey Henning | May 2, 2017 | Blog
To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S. population. In our case, we may go a little overboard. We allocate 32 quota cells for each combination of age range, gender, and...
by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.
by Jeffrey Henning | May 1, 2017 | B2B Surveys, In the News, Retail Surveys
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. But it’s not the technology that gets me most excited. Rather...
by Jeffrey Henning | Apr 28, 2017 | B2B Surveys, In the News, Retail Surveys
Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. This consumer change is called...
