by Jeffrey Henning | Apr 3, 2017 | In the News
The rapid development of Internet has not only transformed traditional customers into e-clients, but also gave them unlimited access to information. They can compare any offer, browse through unlimited numbers of products and ultimately pick the one that is closest to...
by Jeffrey Henning | Mar 28, 2017 | Blog
For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider satisfaction. The GRIT study was an online survey fielded in Q3 and Q4 of 2016 and collecting 1,583 responses from...
by Jeffrey Henning | Mar 16, 2017 | Blog
The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the...
by Jeffrey Henning | Feb 28, 2017 | Blog
Today, surveys are too often approached in isolation, when they should be part of a larger research design, whether making up the meat in a qual sandwich or acting as one course in a 9-course meal. One way to narrow the goal for a particular survey is to place it in...
by Jeffrey Henning | Feb 21, 2017 | Blog
Market research is often reduced to two methods: surveys and focus groups. Of these, surveys are by far the most popular, thanks to the relative ease with which they can be conducted using free editions of online survey systems. Yet the headlong rush to conduct...
