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Consumers Warming to Instant Credit as Online Payment Option: Report

by Jeffrey Henning | May 9, 2017 | Uncategorized

While credit cards remain the dominant way to pay online in the U.S., some merchants are beginning to give their customers the option to pay in installments and/or offer credit. And, according to new research, these retailers are on the right track. Three-quarters of...

Lots of Data Available – Why Do Customers Still Feel Misunderstood?

by Jeffrey Henning | May 8, 2017 | Uncategorized

Talend, an organization that specializes in cloud and big data integration software, released the results of a survey that looks at the how data is being used by organizations to meet customer expectations. The study, conducted by Researchscape, found that although...

How the Shift to Mobile is Fueling Online Consumers’ Interest in Instant Financing

by Jeffrey Henning | May 4, 2017 | Uncategorized

Online merchants looking to increase their sales volume may want to consider offering instant financing. A study by Researchscape International reveals that 75% of respondents would be more likely to purchase from an online retailer that offers instant financing than...

Early Dashboard Results Skewed Until Quota Sampling Kicks In

by Jeffrey Henning | May 2, 2017 | Blog

To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S. population. In our case, we may go a little overboard. We allocate 32 quota cells for each combination of age range, gender, and...

Many Firms Struggle to Use Customer Data Effectively

by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News

Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.
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