by Jeffrey Henning | May 25, 2017 | B2B Surveys, Employee Surveys, In the News
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s...
by Jeffrey Henning | May 22, 2017 | Uncategorized
Instant financing is becoming more attractive to American consumers who shop online, according to a new study, with 75% indicating that if they had to choose between an online retailer that was offering instant financing and one that did not, they would likely go with...
by Jeffrey Henning | May 13, 2017 | In the News
Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer — or maybe a better way to say it is remembering the customer. I stayed at a hotel last year, and when I was checking out I mentioned how nice the room was....
by Jeffrey Henning | May 12, 2017 | Blog
Researchscape surveyed 100 U.S. executives regarding their organization’s experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of...
by Jeffrey Henning | May 12, 2017 | Uncategorized
According to an online study, fielded by Researchscape International on behalf of Klarna North America (www.klarna.com), American consumers appear to be warming up to instant financing options when purchasing goods and services online. Three quarters (75 percent) of...
