by Jeffrey Henning | May 4, 2017 | Uncategorized
Online merchants looking to increase their sales volume may want to consider offering instant financing. A study by Researchscape International reveals that 75% of respondents would be more likely to purchase from an online retailer that offers instant financing than...
by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News, Retail Surveys
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...
by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.
by Jeffrey Henning | May 2, 2017 | Blog
To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S. population. In our case, we may go a little overboard. We allocate 32 quota cells for each combination of age range, gender, and...
by Jeffrey Henning | May 1, 2017 | B2B Surveys, In the News, Retail Surveys
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. But it’s not the technology that gets me most excited. Rather...
