The influence of social media on TV watching

Social media ranked third as a source of show discovery, behind promos and word of mouth, according to an online survey by Viacom. The results of the survey show the relationship between TV and social media usage. The findings uncovered 3 key types of motivations...

Always on, always watching

Innovation is alive and well in the market research industry – and adjacent to it – if the GreenBook Insights Innovation Exchange (IIEX) conference, concluding today in Philadelphia, is any indication. Innovations are coming both in observational and directed...

#IIeX: Data Philanthropy: Giving and Receiving

Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and Eric Meerkamper. “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea,” began...