Innovation is alive and well in the market research industry – and adjacent to it – if the GreenBook Insights Innovation Exchange (IIEX) conference, concluding today in Philadelphia, is any indication. Innovations are coming both in observational and directed research.
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Top 10 Posts
- The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
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- When and How to Use Bipolar Scales
- Market Research Conference Calendar
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- Rewrite Agreement Scales to Eliminate Acquiescence Bias
- Common Mistakes when Writing Survey News Releases
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