by Jeffrey Henning | Aug 21, 2013 | Blog
As part of the CASRO webinar series, a few weeks ago Pete Cape, global knowledge director of SSI, discussed his research into respondents’ use of grids. It began with a mystery posed by the 2009 paper, “Beyond ‘Trapping’ the Undesirable Panelist: Use of Red Herrings...
by Jeffrey Henning | Aug 14, 2013 | In the News
For all its wonder, the Web can be a dangerous place. While certain groups complain about certain content, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute...
by Jeffrey Henning | Aug 7, 2013 | entertainment
76% of respondents get local news from a service provided by a local TV stationConsumers prefer apps for breaking news, and tablets for reading content, according to a recent mobile survey by StepLeader. The survey delivers rare customer insight on local news and...
by Jeffrey Henning | Jul 31, 2013 | Blog
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such...
by Jeffrey Henning | Jul 31, 2013 | entertainment
Mobiles Republic recently released findings from its 2013 survey of news-reading habits. Tablet news consumption has more than doubled: 30% of tablet users rely on their devices several times a day to check the latest news, in contrast to just 12% a year ago. The most...
