by Jeffrey Henning | Jun 24, 2013 | entertainment
58% of smartphone owners watch purchased digital content on the devicesA recent online survey by CSG Systems International reveals that consumers are just as interested in purchasing digital content from their Pay TV provider as they are from an over-the-top content...
by Jeffrey Henning | Jun 19, 2013 | In the News
Innovation is alive and well in the market research industry – and adjacent to it – if the GreenBook Insights Innovation Exchange (IIEX) conference, concluding today in Philadelphia, is any indication. Innovations are coming both in observational and directed...
by Jeffrey Henning | Jun 18, 2013 | Blog
“Please send us a photo of you placing your pad onto your panties.” No, that’s not some sick new fetish, but an honest and important research request from Proctor & Gamble for its Always line of feminine hygiene products. And a clear demonstration of the intimacy...
by Jeffrey Henning | Jun 18, 2013 | Blog
Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and Eric Meerkamper. “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea,” began...
by Jeffrey Henning | Jun 17, 2013 | Blog
The presentation round of the Insight Innovation Competition today in Philadelphia involved 5 minute pitches from a variety of finalists, who then had to answer the judges’ questions. The judges will announce the winner tomorrow at 2 pm. Turning Emotion into Smart...