by Jeffrey Henning | Aug 7, 2014 | Blog
It’s easy to ignore research on research in favor of past practices. That’s why I teamed up with QuestionPro to create this video walking people through best practices for interval rating scales. Read more at Green Book
by Jeffrey Henning | Jul 25, 2014 | Blog
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have...
by Jeffrey Henning | Jul 15, 2014 | In the News
Today, Instant.ly, the world’s first on-demand consumer insights platform, announced the expansion of its technology portfolio with the introduction of Instant.ly Concept Test™. Designed to provide consumer packaged goods (CPG) brands and retailers with an...
by Jeffrey Henning | Jun 25, 2014 | Blog
At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved insights for their own sake. But insights aren’t enough. Market research needs to “find out how [consumers] decide and...
by Jeffrey Henning | Jun 16, 2014 | Blog
At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed...
