The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in analyzing the companies by growth rate.

Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have U.S. revenues from $50 million for #25 Rentrak to $3.2 billion for #1 Nielsen, and the Bottom 25 have revenues from $17 million for #50 Chadwick Martin Bailey to $49 million for #26 Morpace. I define “Shrinking” as growing slower than the 2013 rate of inflation in the United States (1.5%) and “Growing” as growing faster than inflation.

Continued on Research Access