The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in analyzing the companies by growth rate.
Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have U.S. revenues from $50 million for #25 Rentrak to $3.2 billion for #1 Nielsen, and the Bottom 25 have revenues from $17 million for #50 Chadwick Martin Bailey to $49 million for #26 Morpace. I define “Shrinking” as growing slower than the 2013 rate of inflation in the United States (1.5%) and “Growing” as growing faster than inflation.
Continued on Research Access
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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