Today, Instant.ly, the world’s first on-demand consumer insights platform, announced the expansion of its technology portfolio with the introduction of Instant.ly Concept Test™. Designed to provide consumer packaged goods (CPG) brands and retailers with an easy-to-use tool to screen new product ideas, Instant.ly Concept Test™ provides instant access to audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods.
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