by Jeffrey Henning | Nov 10, 2014 | Blog
The first time I heard the term microfencing I pictured a miniature John Carter sword fighting aliens on the moons of Mars. A sign of a misspent youth reading sword-and-planet stories. For microfencing is actually just a more precise form of geofencing. In geofencing,...
by Jeffrey Henning | Nov 2, 2014 | Blog
Most Read Here are our most-read Research Access articles in October: The Potential of iBeacon for Mobile Research General Mills Market Research Goes Mobile and Beyond by Julie Kurd Mobile Surveys and MROCs Are Now Mainstream Growing the Market Research Function Using...
by Jeffrey Henning | Oct 29, 2014 | Blog
At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.”...
by Jeffrey Henning | Oct 17, 2014 | Blog
According to the most recent GreenBook survey of market researchers, penetration of online surveys actually accelerated, jumping from 82% to 89% in nine months, after climbing from just 78% to 82% in the prior year. This climb is surprising given that growth usually...
by Jeffrey Henning | Oct 16, 2014 | Blog
It’s official! According to the most recent edition of GRIT, available today, mobile surveys and market research online communities are no longer emerging techniques; both are used by a majority of researchers: 56% of respondents have used MROCs, up from 49% in the...
