by Jeffrey Henning | Oct 11, 2014 | Blog
Unfortunately for market researchers, the science of sampling error is often counterintuitive. For instance, the public considers convenience samples with tens of thousands of responses to be more accurate than random samples with 400 responses, not realizing that the...
by Jeffrey Henning | Oct 1, 2014 | Blog
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in Columbia found that combining old and new research methods offers a better understanding of consumer behavior, he reported at...
by Jeffrey Henning | Oct 1, 2014 | Blog
Most Read Here are our most-read Research Access articles in September, including all 4 recaps of presentations from the MRA’s Corporate Researchers Conference: Surveys a Century From Now Boring Charts Are Often the Most Informative After Its Initial Success, Agile...
by Jeffrey Henning | Sep 29, 2014 | Blog
At the Marketing Research Association’s recent Corporate Researchers Conference, Stephen Paton (@StephenGPaton) of AGL, an Australian power company, shared his experiences with Behavioral Economics (BE). For Stephen, BE is critical to differentiating the research he...
by Jeffrey Henning | Sep 24, 2014 | Blog
Rachelle Petusky of Cox Automotive and Colleen Harris of MarketVision Research shared their experiences with agile market research at the Marketing Research Association’s Corporate Researcher Conference in Chicago this week. When AutoTrader’s development team said...
