Campbell Soup Adopts a More Agile Innovation Process

At last week’s fall conference of the New England chapter for the Marketing Research Association, Katie Cleary shared how Campbell’s has embraced a more agile innovation process. Katie is the manager of consumer insights for V8 vegetable and fruit juices...
7 Best Practices for Writing Better Screeners

7 Best Practices for Writing Better Screeners

Panel companies do a great job of profiling their members for common attributes. Need to survey Hispanics under 30 years old? No problem. Need to survey divorced college graduates? No problem. Need upper-income parents? Again, no problem! But what if you need to...

Microfencing Across the Universe

The first time I heard the term microfencing I pictured a miniature John Carter sword fighting aliens on the moons of Mars. A sign of a misspent youth reading sword-and-planet stories. For microfencing is actually just a more precise form of geofencing. In geofencing,...