Personalized Marketing Lifts Returns

by | Jun 30, 2015 | Uncategorized

Nine out of ten marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly half of marketers surveyed intend to increase their budgets for personalization over the year ahead—with 80% planning to...
91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

by | Jun 24, 2015 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed...

6 Paths to Innovative Concepts

by | Jun 24, 2015 | Blog

Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, shared six paths to innovation in his recent keynote at the Market Research Association’s Insights & Strategies Conference. These paths seem especially appropriate to...

Interview with Kevin Hughes

by | Jun 24, 2015 | Blog

It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of Parallel Futures, a market-research recruitment firm in Baltimore, about the demand for qualitative researchers. Q:...