by Jeffrey Henning | Jun 24, 2015 | Blog
Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, shared six paths to innovation in his recent keynote at the Market Research Association’s Insights & Strategies Conference. These paths seem especially appropriate to...
by Jeffrey Henning | Jun 23, 2015 | Uncategorized
The majority of marketers reported a lift from their personalization initiatives, and approximately half said they are seeing a lift greater than 10 percent. Nearly all (91 percent) marketers either use or intend to use personalization for online customer interactions...
by Jeffrey Henning | Jun 15, 2015 | Blog
Ray Poynter argues that the long survey will be replaced by ongoing discussions, by in-the-moment research, and by observational data. I think it is far more likely that the long survey will be replaced by another type of survey instead. This will be much less of a...
by Jeffrey Henning | Jun 11, 2015 | Blog
As a GRIT partner, we are proud to announce the latest edition of the GreenBook Research Industry Trends Report, the leading and most comprehensive survey of the market research industry. This report uses data collected in Q1-Q2 of 2015. While the report still tracks...
by Jeffrey Henning | Jun 4, 2015 | Blog
At last week’s NEMRA Spring 2015 conference in Massachusetts, Kelley Styring of Insightfarm shared four ways to generate greater awareness of research results, whether within an organization (for corporate researchers), within a client’s organization (for research...
