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Yext Report Confirms AI Search Is Reshaping Brand Discovery

Yext Report Confirms AI Search Is Reshaping Brand Discovery

by Logan Mine | Jul 22, 2025 | AI and Machine Learning Surveys, Consumer Surveys, E-Commerce Surveys, In the News, Worldwide Surveys

We conducted an worldwide online survey of 2,237 adults who used voice search or conversational AI to find information online. The survey was conducted from March 20 to April 6, 2025, on behalf of Yext. A majority of respondents (62%) now trust AI to guide their brand...
Yext Report Confirms AI Search Is Reshaping Brand Discovery

Social Media Would Become Full-Fledged Search Engines for Gen Z

by Logan Mine | Nov 25, 2024 | Consumer Surveys, Generational Surveys, In the News, Social Media Surveys, Worldwide Surveys

For Yext, we surveyed 2,312 consumers who had made online purchases in the past year. The survey was conducted from June 14 to 25, 2024, and found that over 71% of consumers rely on reviews to choose a brand, and 30% expect a response within 24 hours. Additionally,...

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