by Logan Mine | Oct 7, 2025 | B2B Surveys, Business Intelligence and Data Analytics Surveys, In the News, Small Business Surveys
For Xero we conducted a survey of 508 small business owners in selected industries across the U.S. from August 12 to 18, 2025. Our study found that while 72% of respondents say discounts have been the most effective tactic during past holiday shopping sales periods,...
by Logan Mine | Oct 2, 2024 | B2B Surveys, Finance Surveys, In the News, Small Business Surveys
For Xero we surveyed more than 1,200 self-employed small business owners with 50 or fewer employees across North America, including more than 250 in Canada. The aim of the study was to get an understanding of financial literacy in small business owners, and we found...
by Jeffrey Henning | Sep 7, 2023 | B2B Surveys, E-Commerce Surveys, Finance Surveys, In the News, Professional Service Surveys, Retail Surveys, Small Business Surveys
For accounting software firm Xero, we interviewed 542 small businesses in June for its study “Money Matters: The impact of economic conditions on the cash flow of US small businesses.” The goal of this research was to better understand the cash flow issues...
