by Jeffrey Henning | Aug 20, 2019 | Uncategorized
The new report, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes”, supported by Researchscape International, provides insights into how Fortune 1000 companies and not-for-profit associations search for and hire...
by Jeffrey Henning | Aug 2, 2019 | Uncategorized
Less than 15 percent of the communications executives surveyed for the study said that they consulted such sources as trade media, online search engines, agency search platforms, professional societies or agency search consultants to help them find an agency....
by Jeffrey Henning | Aug 1, 2019 | B2B Surveys, Employee Surveys, In the News
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...
