Less than 15 percent of the communications executives surveyed for the study said that they consulted such sources as trade media, online search engines, agency search platforms, professional societies or agency search consultants to help them find an agency.

“Few organizations use a comprehensive search process or search tools and consultants for agencies, which would be standard practice for individual hires,” said Steven Drake, principal of RFP Associates, which produced the report along with CommunicationsMatch and Researchscape International.

Read up on the results at O’Dwyer’s

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.