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New RFP Research Provides Perspective on Agency-Client Relationships

by Jeffrey Henning | Sep 21, 2019 | In the News

Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip...
New RFP Research Provides Insights on Winning and Keeping Agency Clients

New RFP Research Provides Insights on Winning and Keeping Agency Clients

by Jeffrey Henning | Aug 14, 2019 | B2B Surveys, CEO Surveys, Employee Surveys, In the News, Nonprofit Surveys

New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable perspectives on how agencies should look at business development and client retention. The new report, “The Impact...
Companies Fall Short When it Comes to Hiring PR Firms

Companies Fall Short When it Comes to Hiring PR Firms

by Jeffrey Henning | Aug 2, 2019 | Uncategorized

Less than 15 percent of the communications executives surveyed for the study said that they consulted such sources as trade media, online search engines, agency search platforms, professional societies or agency search consultants to help them find an agency....
New RFP Research Provides Insights on Winning and Keeping Agency Clients

Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry

by Jeffrey Henning | Aug 1, 2019 | B2B Surveys, Employee Surveys, In the News

What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...
Companies Fall Short When it Comes to Hiring PR Firms

New Report Highlights Agency Search and Hiring Best Practices

by Jeffrey Henning | Jul 31, 2019 | B2B Surveys, In the News

What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new report from CommunicationsMatch™ and RFP Associates, supported by Researchscape International, “The Impact of the...
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