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Why Don’t Organizations Hire Agencies Like They Hire Employees?

by Dominic DeSousa | Jul 31, 2019 | Uncategorized

RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations. Our...

Study: Thorough Agency Searches Lead To Better Outcomes

by Dominic DeSousa | Jul 31, 2019 | Uncategorized

Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes. That, at least, is according to new...
The Impact of the Agency Selection Process on PR Programs and Outcomes

The Impact of the Agency Selection Process on PR Programs and Outcomes

by Dominic DeSousa | Jul 29, 2019 | B2B Surveys, Employee Surveys, In the News

While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go...
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