In the US, the Marketing Research Association (MRA) has appointed Nestle Purina PetCare insights exec Jill Donahue as its 2013-2014 Chairman.
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- When and How to Use Bipolar Scales
- Pros and Cons of Including Partial Responses to Surveys
- 12 Types of Non-Probability Sampling
- Is the Ideal Survey Length 20 Minutes?
- Sports Superstitions: Silly Superstitions of Others
- Rating Scales to use when Writing Surveys
- The Case for 5-Point Unipolar Scales
- Asking About Race and Ethnicity
- Sample Matching
- Weighting Survey Results
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