by Jeffrey Henning | Dec 24, 2015 | In the News, Major Media
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Nov 28, 2015 | In the News
Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can...
by Jeffrey Henning | Nov 25, 2015 | Uncategorized
The enterprise is doing its best to build the infrastructure needed to support Big Data, but not surprisingly most organizations are already starting to feel the strain. Data, after all, has a way of accumulating faster than either hardware or software can handle it,...
by Jeffrey Henning | Nov 6, 2015 | Uncategorized
As they seek to develop and implement big data strategies, companies are increasingly nervous about the inability of their existing IT infrastructure to handle huge increases in data from emerging sources like the Internet of Things and sensor data. Read more at...
by Jeffrey Henning | Aug 27, 2015 | B2B Surveys, Consumer Surveys, In the News
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member institutions and issued a report that documents record levels of member satisfaction and loyalty. Sightlines is a...
