by Jeffrey Henning | Aug 18, 2015 | Uncategorized
With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays. Retailers are beginning to lay out their strategies for a successful holiday season, overflowing with promotions, recommendations, flash...
by Jeffrey Henning | Aug 16, 2015 | Uncategorized
In the previous post we talked about how the marketing stack is killing your business due to the large number of solutions in it. But as a B2B marketer who needs insights, how do you deal with this challenge? The two most common approaches are to: Use the built-in...
by Jeffrey Henning | Jul 29, 2015 | B2B Surveys, In the News, Petcare Industry Surveys
International Boarding and Pet Services Association, in conjunction with business consultant Crystal Canine, recently commissioned Researchscape to conduct an online financial survey of pet care service business owners. Highlights of the survey of 193 pet care service...
by Jeffrey Henning | Jul 28, 2015 | In the News
As the new director of brand partnerships in the beauty sector for Skyword, I was thrilled to find that the first conference we were hosting, Content Rising Summit, would be taking place in Boston just weeks after my arrival. I counted down the days to the big event....
by Jeffrey Henning | Jul 13, 2015 | Uncategorized
Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58...
