by Jeffrey Henning | Jan 26, 2016 | B2B Surveys, In the News
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen. That’s according to a new survey of 190 marketers about adapting their marketing operations as the era of interruptive...
by Jeffrey Henning | Jan 13, 2016 | Uncategorized
Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This...
by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
by Jeffrey Henning | Jan 10, 2016 | In the News
Mobile, wearables, real-time data. The predictions for how technology will impact and change the market research industry are ever growing, but what trends will come to fruition in the New Year? Here’s what some of the industry’s most respected thought leaders had to...
by Jeffrey Henning | Dec 30, 2015 | In the News
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we’ll...
