by Jeffrey Henning | Jan 26, 2016 | Uncategorized
Consumers are tired of being sold to. Instead they want to hear real stories from real people. Marketers are responding to this shift in behavior by engaging in sustained storytelling. Read more at 1 to 1 Media.
by Jeffrey Henning | Jan 13, 2016 | Uncategorized
Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This...
by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
by Jeffrey Henning | Jan 10, 2016 | In the News
Mobile, wearables, real-time data. The predictions for how technology will impact and change the market research industry are ever growing, but what trends will come to fruition in the New Year? Here’s what some of the industry’s most respected thought leaders had to...
by Jeffrey Henning | Dec 30, 2015 | In the News
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we’ll...
